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This week, we kicked-off a series of articles focused on the PartnerHacker Principles. We reached out to our ecosystem to talk with those who embody the PartnerHacker principles to find out how they put them into practice. (Read the first article about Trust is the New Data with Jessie Shipman)

Since September, I have written five articles discussing the opportunity and value of treating tech partner integrations like products. 1. Overcoming the Homelessness Problem 2. The Power in GoToEco Bundles 3. GoToEco for Sales 4. Think like a CRO (with Account-based Marketing) 5. GoToEco in 2025 (for Customer Success) What’

Today, we're kicking off a series of interviews where we dive deep into each of the PartnerHacker Principles to discover what it means to put them into practice. We've partnered up by reaching out to the ecosystem to learn from those who are practicing these principles.   Jessie Shipman has been

We recently announced the PartnerHacker Education Hub. Our Education Hub is the place to go if you want to learn more about partnerships. We've vetted the best courses on partnerships and put them in one convenient place. I sat down with Mark Brigman, Ph.D., SPLP, CEO of Partnernomics, to

A successful partner ecosystem requires an extension of your company team culture – that’s not an easy thing to do, but it will drive success. CaptionHub has built a successful ecosystem that has delivered 50% YoY growth and delivers over half of its revenue. The success of that largely lies

Interested in leveling up your partnerships education? We partnered up with Firneo, Partnernomics, and SaaSy Sales Leadership to offer the best educational courses in partnerships - all from one convenient place (powered by PartnerFleet). These are courses that we've selected and vetted to bring to you in our Education Hub.

There’s a lot wrong with how most B2B companies go to market. One of the central problems and sources of many of the challenges facing CROs, CMOs, and CCOs is, to put it bluntly, narcissism. Engaging with the market based on self-interest and manipulation frequently results in customer, prospect,

In the business world, the customer is always king. But what about your business's partners? 💡Your partners are just as important as your customers, and if you want to keep them around, you need to treat them like customers, too.  Here's why partner retention is so important and how you