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Making the Combo-Shot
A couple of weeks ago I made an analogy about sales and billiards. But I couldn’t let it go. The correlations just kept spilling out. So here’s a continuation of it.
When the relationships with sellers are strong, support teams can be seen as a valuable gateway to
PartnerHacker Daily #251: Time to Play a New Game
When everyone zigs, you zag
You don't have to win at the game that everyone else is playing. You only need to win the game you're playing.
Instead of playing by everyone else's rules, start playing by yours.
What's one partner-first play you can attempt that no one else is
PartnerHacker Weekend 01/28: Time to Think Bigger than the Day-to-Day
A quick recap of the PhD from this week:
* Get the Hay in the Barn
* Surprisingly Hard to Define
* Where We're Going, We Definitely Need Roadmaps
* Not All Channels Are Partners
* Swipe Left
Recently published:
* PartnerUp #95 - 095 - A CRO, CMO, CCO, and CEO Walk Into a Room
Surge of AI Creates a Partner Edge
Microsoft CEO Satya Nadella says that all their products will soon interface with OpenAI products such as ChatGPT.
What does this mean for partnerships? More than meets the eye.
A vibrant new ecosystem will emerge on the back of this industry-shaking innovation.
As AI gets better, many (most, all?!) mundane
PartnerHacker Principles: Customers Don't Live in Funnels - Allan Adler
The PartnerHacker Principles are the principles we live by. We don't care much for fluffy mission statements, but we do embrace principles as the foundation of our conduct.
Today, we're taking a deep dive with Allan Adler into the PartnerHacker principle: customers don't live in funnels.
Nobody wants to be
PartnerHacker Daily #250: Swipe Left
Every no is a yes to another partnership
Hey quick reminder: it's OK to say no to a partnership.
Yeah, you're trying to grow the partner ecosystem. But not every partnership matters.
To partner up with the ones that matter, you've got to say no to the ones that don't.
7 Ways to Sabotage Your Partner Ecosystem: A Guide for Partner Managers
Like jenga stacks and sandcastles, partnership ecosystems are hard to build, but pretty easy to ruin. And some of the most common mistakes people make have little to do with the technical stuff.
Most often, it’s the human side of partner management, the relationship building, and the way their
Howdy Partners #20: Partner Certifications
Certifications can carry a lot of weight, but they can also take time and plenty of strategic planning to develop. From what certifications you should consider, to phasing out your approach and launch -- join the fellas to get a sense for how building certifications can help your programs scale.
PartnerHacker Principles: Customers Don't Live in Funnels - Allan Adler
The PartnerHacker Principles are the principles we live by. We don't care much for fluffy mission statements, but we do embrace principles as the foundation of our conduct.
Today, we're taking a deep dive with Allan Adler into the PartnerHacker principle: customers don't live in funnels.
Nobody wants to be
7 Ways to Sabotage Your Partner Ecosystem: A Guide for Partner Managers
Like jenga stacks and sandcastles, partnership ecosystems are hard to build, but pretty easy to ruin. And some of the most common mistakes people make have little to do with the technical stuff.
Most often, it’s the human side of partner management, the relationship building, and the way their
Monetize Your Tech Partnerships in 2023 with The Digital Bridge GoToEco Referral Flywheel
This week at the amazing Partner Ecosystem Kickoff 2023 event put on by Partner Hacker and Partner Stack, we introduced two playbooks containing proven best practices for scaling referrals to and from Tech Partners. This link will take you to our slides and this link to the live recording of
A Passage to the Promised Land
How do we help others reach the promised land when we haven’t been there? - Jill Rowley
The Partner Ecosystem Kickoff was an incredible event put on by PartnerHacker & PartnerStack on 1/17.
I couldn't make it to all of the presentations, but here are my takeaways from the
The Partner Experience Weekly: Measure What You Give
The month of January, for me, has been all about metrics.
It started with Architecture - if you can't track it you can't measure it and if you can't get it into the core model you'll have a hard time scaling.
Last week we discussed what I really want -
Introducing: The Partner Ecosystem Roadmap
For the first time ever, our Chief Ecosystem Officer Jared Fuller released his Partner Ecosystem Roadmap at the Partner Ecosystem Kickoff Event.
In the roadmap, Jared shared how he maps partnerships across all departments.
Sometimes the hardest thing is to visualize your next steps. The roadmap allows you to take
Partner Led [Everything] Starts at Home
Partner leaders are constantly hyping up the value of marketing together, selling together, and innovating together, but are they living out the partner principles in their own org?
So often, I see a podcast from a company I love in which the CEO fails to share it on his LinkedIn
Two-Sided Partners
💡"It is not the critic who counts. Not the woman who points out how the strong woman stumbles, or where the doer of deeds could have done them better.
The credit belongs to the woman who is actually in the arena, whose face is marred by dust and sweat and
