A recent study by Bredin, Zomentum, and Partnership Leaders, shows that 48% of SMBs consult with SaaS vendor partners before making buying decisions.
SaaS vendors offer software expertise that can guide SMBs through the process of selecting software that makes the most sense for them. Having a trusted third party involved lowers the cost of researching and selecting the right software.

More partnering in the news:
Trust Software Partners with TikTok
Trust Software is making the TikTok checkout experience easier. Trust offers TikTok marketers a streamlined experience when selling on the platform. Payouts, billing, and flexible payment terms help sellers meet cashflow challenges in their growing businesses.
The software will soon roll out to more than 60 of TikTok's marketing partners in their ecosystem.
Slack expands its partner ecosystem
Slack is growing its partnerships ecosystem by expanding industry-specific consultation services to help companies use slack to enhance their productivity and connectivity. The consultation partners will offer advice on making the best use of Slack and its parent company, Salesforce.
