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I unexpectedly lost my job last October. It was a shock as I'd only ever seen these things happen and had never been sucked into one myself. I'm in Ops... who lays off the only person handling a group's ops needs? (Yes, that's a rhetorical question, as we now know

If trust is the economy of partnerships, referrals are the currency. What is the point of building trust if it never results in a business outcome 🤷‍♀️? That business outcome should be revenue. Sourced revenue is just another way of saying a referral that resulted in a sale. While referral programs

Happy Thursday PartnerHackers. We've had enough "humbling" news in the world as of late, so I put together a piece on something I feel we have going for us that, well, just makes me feel damn good. It's about where we come from. I hope it inspires you to feel

CRMs don't work for Partnerships. Drop the CRM and give your Partnership team the space they need to manage data and work with Partners in a way that makes sense for them.

Cory Snyder, VP of Partnerships at Sendoso, came into the company a year ago with one goal in mind: to enhance Sendoso’s partner program and give each of his partners the first-class experience they’d been promised. I've been in partnerships for a long time. You say a lot

The tech channel is all about relationships. We naturally create connections with people and companies whose interests align with ours. However, we may not realize that these informal relationships could lead to formal go-to-market partnerships that benefit both parties. Leveraging relationships to reach our revenue goals might not be our

Airmeet is leading the charge on driving revenue through Event-led Growth (ELG). It’s part of a Nearbound strategy to use trust and influence to reach customers through the excitement of live, interactive online events. Events aren’t just about growing your list through registration. They allow you to gather

Partner Experience is all the rage, but where does ownership really need to live? This week we explore the roles that sit near it and the ultimate responsibility everyone has to contribute.