Partner Influence is a hot topic that lacks clarity of value overall, but you can still learn to track it! Also, don't forget that it's all about the data!

PartnerOps is a role with many potential functions. Where it 'lives' in the organization can have an impact on success. So how does RevOps oversight impact PartnerOps - This week on The Partner Experience Weekly!

Today I’m sharing ideas on how to approach each of the 9 core matrices (i.e. boxes) for account mapping solutions. I believe that we will see full-time dedicated roles to account mapping strategy in the coming months as companies start to really understand and leverage the value of

If I'm being totally honest with you - and I generally strive to be uncomfortably so - it's been a busy week. On top of the three kids, spouse, and full-time job, Partnership news also blew up. First, PartnerHacker announces a merger with Reveal to launch Nearbound the same day

There are a lot of reasons why CRM Implementations fail. Long before I ever found a niche in Partnerships, I actually wrote about this myself but of course, I recently deleted all the proof from my older LinkedIn articles because of “branding” or whatever. The good news is that loads

This was going to be an article highlighting several quick Salesforce wins for new PartnerOps professionals. A nice segue between heavier use cases while I keep mapping out a content strategy and look at some new tools I hope to share in the coming weeks. Then I started writing. I'm

Partner Recruitment is often a later stage game for 'mature' programs that realize they either need more partners fast or have a significant influx of interest they are not managing poorly. It's a shame because a solution built around tech you likely already have in place is really not that

Account mapping software is quickly becoming a critical, if not necessary, element of the partner tech stack for growth companies. If you're not familiar with it, take a few minutes and read any one or all of these articles from three major players in the space. * Crossbeam: Partnerships 101: Account

The month of January, for me, has been all about metrics. It started with Architecture - if you can't track it you can't measure it and if you can't get it into the core model you'll have a hard time scaling. Last week we discussed what I really want -