🗡️ Cut through the chaos... The noise will only go up. Attention will only go down. Relationships and trust are the only way through. This is the way to work smarter, not harder. Truly finding ways to collaborate with your network will be what sets the elite apart from the rest.

📏 Measure what matters Are you able to measure essential outcomes from your Partner Enablement? Three key metrics to any learning and readiness program are: Learner Engagement: Time spent in a learning activity, assessment results, reflection, and post-learning surveys. Knowledge Retention: Can the learner retrieve the information 10 minutes, 10 hours,

📄 Use this template to drive Nearbound sales Here’s an example of an Intel play AE's can leverage right now as a Nearbound sales play. “Hey Partner X, I’m talking to contact Y next week over at account Z. I noticed you closed them last quarter with buy-in from

Deliver value to stay relevant Oof. Trust is at an all-time low 😥. Buyers & sellers alike have been burned 🔥. Instead of the tips, tricks, and hacks... Start having authentic deep discussions about business. So much info is available; come prepared with research. There's no reason not to show up with at

Start working with those who've built trust Your buyers do not trust your content. They do not trust your brand. They do not trust your product. They do not trust your tactics. They do not trust your funnel. They do not trust your KPIs. They do not trust your campaign

Build the partnership pillar 💪 If you don't build a strong Partnership pillar alongside Marketing and Sales, your entire go-to-market is at risk of crumbling. Why would anyone think that they are stronger by themselves than with the help of an entire partner ecosystem? Thanks for contributing to this section of

Permissionless marketing Start your Nearbound play even if you don't have partner relationships yet 🤔. It sounds so obvious once you hear it, but this play is almost entirely ignored by marketers who focus on pushing their product or content to hit their number. Step back, think about the partners and

Take action on partnerships This should keep Partner Managers up at night and jolt them into action. Without active orchestration by a PM [the partnership] quickly grows stale and dissolves when priorities shift."- Franz-Josef Schrepf The clock is ticking after the partnership agreement is signed. It was a big

Warm intros > cold calls Would you rather: A) Cold call 100 businesses you know use a specific piece of technology related to your offering. B) Partner with said technology and receive introductions into the same client list. My money is on B. We've moved into a new era, and something