Unlikely book recs One of the best ways to learn is by reading books outside of your area of expertise. I tend to like books that give me new frameworks in different fields more than nuts and bolts or how-tos for my field. An all-time favorite is A Timeless Way

The partnerships love languages There's a secret in the partnerships world: If you want to influence your partners, you need to learn their love language! Yeah, you heard that right. Everyone has a love language. Partners included. Before you start talking KPIs, learn to speak the same language as your

Trust is the solution Before MarTech, businesses didn't know if their marketing budget was wasted. They couldn't easily track the return on radio, TV, or print ads. They had to rely on brand and reputation to help sell. Then, MarTech came along. Businesses could identify and track everything about their

Lessons from SaaStr I went to SaaStr for the first time this year. The booths were fun. They had cool swag like t-shirts, hats, caricatures, lotteries, and more. The sessions were interesting and insightful. But none of the above made SaaStr special to me. The one-on-one conversations did that. Meeting

How will the creator economy change B2B? I stumble on more conversations every day about the creator economy and the ways in which individual influencers are changing the landscape for distribution, brand, and marketing. The main focus is B2C, where the trends tend to be earlier and easier to spot.

Increase your luck surface When you take a partner led approach, you increase the probability of success. You increase the surface area of your luck. If you create a partner led platform that others can build on, you unleash the creative potential of all the builders in the market. It's

Back to the basics First principles govern all — instead of trying to master 1,000 things, master 10 things, then apply it 1,000 times. This is systems thinking. Ground up, bottoms up thinking. There’s no way you can understand everything, it’s a fool’s errand. But you

Partnership ecosystems are antifragile The fragile wants tranquility, the antifragile grows from disorder... – N.N. Taleb, from Antifragile Unlike machines that break down over time, living systems gain from disorder. When you throw yourself into a new workout, your body gets stronger. Ecosystems are resilient against loss. If healthy and

A quick recap of the PhD from this week: * Find a Balance * Curiosity Wins Partnerships * Partner Ecosystems Are Diverse * Share the Signal * Creative Destruction Recently published: * PartnerUP Podcast #75 - Bootstrapping a Partner Led Business, with Andrew Gazdecki * Announcing the First Ever PL[X] Summit! * Sunday Stories: Turning Support Request