There's an open secret in partnerships... The first giver wins. Don't wait for the quid pro quo. Make the first move. Stand out, consider what you can do to set yourself apart from the crowd. First impressions matter – a lot. When you act generously from the beginning, you set the

Nearbound at Night Nearbound is going to INBOUND. 🚀 On September 7th, join HubSpot and Reveal for a crazy event. Limited space, so request a VIP invite here. We've moved beyond the review ratings I don't care how "good" something is. I care who's telling me it's good. We've moved from

We're in a new era B2B is begging for a new way. Everyone in GTM can see that outbound and inbound aren't working like they used to. The solution is right in front of us, but B2B is scared to try something new. The old playbooks aren't dead, but they

Find your minimum viable partnership If you have an idea for a great partnership, experiment first. Is there a way you can test it without permission? Try it. Before you make your pitch to your potential partner, show some proof. Talk is cheap. Whenever possible, show, don't tell. (PS -

We've moved from the HOW to the WHO economy In the old world, we: * Used Google to find solutions * Compared product specs * Looked for the best information Now we: * Ask those we trust for recommendations * See who else is using it * Find a product with the best network We're no

B2B is staring at the solution All of B2B knows they have a problem. The traditional sales motion is starting to break. Companies are getting strategic with their dollars. You need to get some wins on the board — and do it quickly. Here's what you can do: Find the minimum

B2B needs help There’s way too much spam out there. People are sick of ads, and emails that are generic and don’t have any personality. We don't need any more generic B2B stuff out there. Try using some of the PartnerHacker Principles instead: 1. Make them famous. Nobody

Partnerships give you a comparative advantage Here's why partnerships are so valuable: you can focus on what you are good at. By honing in on what you do best and letting partners do the rest, you both win. And it's nothing new. In 1817, economist David Ricardo formulated the law

Get the most juice from the squeeze 20% of your partners will bring in about 80% of revenue. There's no getting around the Pareto Principle. But it doesn't need to stop there. You need to ask: * Which partners are driving revenue and why? * What are those partners doing to drive