When everyone zigs, you zag You don't have to win at the game that everyone else is playing. You only need to win the game you're playing. Instead of playing by everyone else's rules, start playing by yours. What's one partner-first play you can attempt that no one else is

A quick recap of the PhD from this week: * Get the Hay in the Barn * Surprisingly Hard to Define * Where We're Going, We Definitely Need Roadmaps * Not All Channels Are Partners * Swipe Left Recently published: * PartnerUp #95 - 095 - A CRO, CMO, CCO, and CEO Walk Into a Room

The PartnerHacker Principles are the principles we live by. We don't care much for fluffy mission statements, but we do embrace principles as the foundation of our conduct. Today, we're taking a deep dive with Allan Adler into the PartnerHacker principle: customers don't live in funnels. Nobody wants to be

Every no is a yes to another partnership Hey quick reminder: it's OK to say no to a partnership. Yeah, you're trying to grow the partner ecosystem. But not every partnership matters. To partner up with the ones that matter, you've got to say no to the ones that don't.

Channel vs. partners, what's the difference? The way we use language makes a difference. Sometimes there is confusion about channels and partnerships. But it doesn't have to be this way. The best partners are channels. But not all channels are partners. A partnership requires mutual buy-in, trust, and added value.

Partnerships are a challenge; good, let's dive in As a partner leader, it's your job to see things differently. Your job is to rearrange resources to provide more value for your customers. Partnerships isn't for the faint of heart. You need to be willing to take risks and try new

Navel gazing or a good exercise? I'm an action-biased guy and not a big fan of ivory tower intellectualization. But there's a Latin phrase that's always stuck with me. Agere sequitur credere. It means, "Action follows belief". You have beliefs and assumptions whether you like it or not. Your actions

Use genuine connection to win the long game When you use your humanity to reach out to partners, you build social capital in a way that can't be achieved through automation alone. As you plant seeds in conversations, your ecosystem grows. Like a farmer working in the fields, your work