When everyone zigs, you zag You don't have to win at the game that everyone else is playing. You only need to win the game you're playing. Instead of playing by everyone else's rules, start playing by yours. What's one partner-first play you can attempt that no one else is

Every no is a yes to another partnership Hey quick reminder: it's OK to say no to a partnership. Yeah, you're trying to grow the partner ecosystem. But not every partnership matters. To partner up with the ones that matter, you've got to say no to the ones that don't.

Channel vs. partners, what's the difference? The way we use language makes a difference. Sometimes there is confusion about channels and partnerships. But it doesn't have to be this way. The best partners are channels. But not all channels are partners. A partnership requires mutual buy-in, trust, and added value.

Partnerships are a challenge; good, let's dive in As a partner leader, it's your job to see things differently. Your job is to rearrange resources to provide more value for your customers. Partnerships isn't for the faint of heart. You need to be willing to take risks and try new

Use genuine connection to win the long game When you use your humanity to reach out to partners, you build social capital in a way that can't be achieved through automation alone. As you plant seeds in conversations, your ecosystem grows. Like a farmer working in the fields, your work

Partner with those who've been where you want to go You need to partner with someone who's been to the Promised Land. There's a lot of fakery out there. People espousing tips, tricks, and advice, but many have never really been to where you want to go. If you are

Simple, yes. Easy, no. If you want to land a big partnership, ask: "What's most important to my partner's business?" You need to understand your partner's needs. And the only way to understand their needs is to be curious. Partnering isn't just about your joint customer. It's a common mistake

How do you create a culture of generosity? 💡Make sure that people who work for you understand that helping others adds value, even if there's no immediate impact. – Rob Rebholz Building radical generosity is one of the core PartnerHacker Principles. You won't always see how radical generosity add to your

2023 is going to be different Go-To-Market ain't what it used to be. If you're trying to repeat all the known playbooks, that should scare the crap out of you. If you're ready to forge the future, it should get you hyped. We are definitely hyped! Let's go into this