How will the creator economy change B2B? I stumble on more conversations every day about the creator economy and the ways in which individual influencers are changing the landscape for distribution, brand, and marketing. The main focus is B2C, where the trends tend to be earlier and easier to spot.

Complex, not difficult Partnerships have many facets - they're complex but not difficult. They're a relationship built on trust and mutual benefit - two simple principles. Partnerships are a strategy that underlies every department. They are complex because they affect everything. But once you get the virtuous flywheel set in

Ask good questions "If you're practicing partnerships, it's really hard not to be one of the most curious people in your organization... someone asked, Rahul Vora, how are you hitting home run after home run? How are you so smart? And he said, 'I'm not smart. I'm just curious'."– Jared

At SaaStr 2022 we set out on a mission: To learn about the struggles and successes of business teams engaging in partnerships. The result? More success than struggles. Every (EVERY) conversation and interview we had was fueled with excitement around the impact of partnerships. CEOs. VPs of Success, Account Executives,

Learn to say "no" The trick to finding the right partner is to stop focusing on finding the unicorn that can do it all. – Mauricio Rojas Hacker, Head of Strategic Alliance @ Google Cloud We need to acknowledge tradeoffs in partnerships. Saying "no" to finding the partnerships unicorn can mean saying

Let's get together! Join us for Third Thursday (the event usually called First Friday:-), on the afternoon of September 22. We partnered up with PartnerPage to hang out and explore what agencies actually want. Bring a drink to tip back. Chill out and learn. It's gonna be fun! Register

Upcoming events Thursday, Sept. 22 - What Agencies Want with PartnerPage Wednesday, Sept. 28 - School of Partnerships with Firneo Mon-Fri, Nov. 7-11 - The PL[X] Summit Automate boring tasks to enhance relationships Automation eliminates tedious, repetitive tasks so that people can focus on the things that matter, like

In an ecosystem, knowledge is dispersed To assume all the knowledge to be given to a single mind...is to disregard everything that is important and significant in the real world. – F.A. Hayek Knowledge doesn't come from on-high; it's scattered amongst many individuals. In a complex system, no one

Introducing PL[X] - the moment partnerships go mainstream The partnerships moment is here. Those in the ecosystem trenches know it. You can feel it in your bones. But not everyone else knows it. And there's not a single conversation that can reach them all. Why? Because partnerships isn’t