I believe that in the near future, software companies will be run by two CEOs. * CEO#1 will be the inside-out-leader, facing the company, managing the portfolio of company investments and assets, owning Product, Finance, and HR. * CEO #2 will be the outside-in-leader, facing the market, owning all outside communities

The 5-Ps of partner success Plan👉Preview👉Pilot 👉Prove 👉Program 1️⃣ Plan - Start with the outcome in mind and build a strategy that aligns with established company OKRs. 2️⃣ Preview - Create the business case around the outcomes management can expect to see once the end is achieved. 3️

Digital Bridge Partners Announces the First Standardized Nearbound Process for Monetizing Tech Partnerships - The GoToEco Outbound Referral Playbook It‘s no secret that unlocking ecosystem potential will be more challenging than ever in 2023. Companies are facing significant organizational and economic headwinds, including constrained demand, downsizing, decreased budgets, and

Get the Nearbound revenue engine going Partner programs are amazing. You figure out what works and then scale it through the process, automation, governance, etc. But do you know what's even better than a partner program? A Nearbound program that includes partners. Nearbound programs are revenue-focused programs that include you,

One year ago this month, the GoToEco Framework was born. Since then, it seems like everyone is talking about the power of the ecosystem, the decade of the ecosystem, ecosystem-led growth, PL[X], you name it. There is a growing conviction across the entire C-Suite that ecosystems may be the

This week at the amazing Partner Ecosystem Kickoff 2023 event put on by Partner Hacker and Partner Stack, we introduced two playbooks containing proven best practices for scaling referrals to and from Tech Partners. This link will take you to our slides and this link to the live recording of

How much goodwill do you have in the partnership ecosystem community? How much goodwill does your company have with its partners? These are two questions that at first glance appear conceptual and ephemeral. However, I think that unpacking what goodwill means in partnerships and communities can tell us a lot

2023 is already ramping up to be a crazy year, with layoffs, IT spending pull-backs, and tech budget freezes. We’re only one week in and it’s looking nasty out there. One can feel nervousness in the air and the desire on people’s part to look for safe

Change is coming... I have bad news for C-suite leaders who think that organizations designed with a scarcity mindset and traditional hierarchical command and control structures will thrive. B2B SaaS companies that don’t evolve to incorporate community-oriented, trust-based networks and ecosystems in their business are unsustainable and will face