Buyers have changed, and marketers need to adapt A few days ago, I sat down with a CMO of a $75M agency that does marketing for some of the fastest-growing startups in the world. Here's what he told me: Every one of their stakeholders is struggling with indecision on what

Everyone has heard of ABM (Account-Based Marketing), but not many know that applying ABM to partner activation, from recruiting/business development to partner engagement, can yield amazing results. Partner Activation and engagement is a critical Go-To-Ecosystem topic, and one of the biggest challenges companies face when trying to create EPS