We know the insights, and we know the desired outcomes; now is the time to define and build the robust playbooks and associated training programs needed to bridge insights to outcomes, the single greatest challenge partnership programs face today. ✋Raise your hand if you are fatigued by the ocean of

Digital Bridge Partners Announces the First Standardized Nearbound Process for Monetizing Tech Partnerships - The GoToEco Outbound Referral Playbook It‘s no secret that unlocking ecosystem potential will be more challenging than ever in 2023. Companies are facing significant organizational and economic headwinds, including constrained demand, downsizing, decreased budgets, and

The byproduct of SaaS companies transitioning to being Eco-led (vs being Sales-led) is a massive influx of partnership professionals in the workforce.  This is particularly true at the IC level (>150k PMs/PAMs in SaaS alone) as partnership departments take on record revenue contribution expectations (up to 60-70%). This begs