This is the third article in the series that focuses on best practice tech partnership monetization models we’ve observed in marketing. Here is part 1 and part 2. The goal of this series is to look more deeply into the topic of tech partnerships, building on a series of

What do companies need to consider before they begin forming a monetization strategy?

The goal of this series is to look more deeply into the topic of tech partnerships, building on a series of conversations Allan Adler had with Avanish Sahai on Tidemark’s The Platform Journey podcast: Part 1 - Monetizing Technology Partner Ecosystems. This first article in the series focuses on