Hey there, Partnership Managers! Are you trying to recruit every single partner under the sun? STOP IT. While it may seem like a good idea at first, trust me, it's not. In fact, most partnership managers find that the majority of their program's revenue comes from just a tiny fraction

In the business world, the customer is always king. But what about your business's partners? 💡Your partners are just as important as your customers, and if you want to keep them around, you need to treat them like customers, too.  Here's why partner retention is so important and how you

Cooperation is king There's no doubt that the partnership ecosystem is changing the way companies go-to-market. In fact, it's really no longer a question of whether or not your company should partner with others, but rather how you do so effectively. If you've been hesitant or have put off partnering