Find 'em Imagine you knew that there was a group of existing and potential partners that account mapping showed to have massive customer and prospect overlap with your business. You know who those partners are? 👉 Your Tribe What astonishes me about this is: 1️⃣ Many B2BSaaS companies have these overlaps

Over the past year, I’ve immersed myself in the partnerships community. I learned that the fractured and individualistic way we’ve been doing business isn’t sustainable. I pored over the statistics, exchanged insights and experiences, and started building relationships with potential partners. In the process, I found out

Something AI can't take over Your relationships. Those take time and trust. Building trust is one of the core aspects of the PartnerHacker Principles. The thing about trust is there aren't any cheat codes or shortcuts. You can hack your way into more engagement on social media, or more KPIs

For the past few months, I’ve been living, eating, and breathing educational content about partnerships. As I broaden my horizons, I like to share my #PartnershipsTakeaways on LinkedIn. I’ve received quite a bit of interest from people outside of the community. But there’s a sense of hesitation

A few years from now, competing companies will get replaced with competing ecosystems. We will all need to find our place in this new, more cooperative way of producing value for our customers. But not everyone has what it takes to build a career in partnerships, let alone to lead