Imagine this: You’ve integrated into a partner-led organization where growth happens seamlessly. Your salesforce is distributed through the partnership ecosystem across the globe. Your marketing team enlists your partners to build narratives that win. Your product team co-innovates with partners to delight the customer.
By involving your partners from
Let’s talk about what your partner program can learn from YouTube and Netflix.
Why does YouTube keep reporting gains year after year while growth at Netflix remains stagnant?
Netflix can’t compete with YouTube’s long tail of creators and fans.
On YouTube, you can find anything. There are
The economy is soft, budgets are tight, and convincing your CEO to invest in partnerships is difficult. For partnerships, today looks a lot like two years ago.
In 2020, we were all dealing with the new normal and the business setbacks from COVID. Some companies were doing exceptionally, and some