How will the creator economy change B2B? I stumble on more conversations every day about the creator economy and the ways in which individual influencers are changing the landscape for distribution, brand, and marketing. The main focus is B2C, where the trends tend to be earlier and easier to spot.

Increase your luck surface When you take a partner led approach, you increase the probability of success. You increase the surface area of your luck. If you create a partner led platform that others can build on, you unleash the creative potential of all the builders in the market. It's

A quick recap of the PhD from this week: * Find a Balance * Curiosity Wins Partnerships * Partner Ecosystems Are Diverse * Share the Signal * Creative Destruction Recently published: * PartnerUP Podcast #75 - Bootstrapping a Partner Led Business, with Andrew Gazdecki * Announcing the First Ever PL[X] Summit! * Sunday Stories: Turning Support Request

Today at 2pm ET Agencies don't want revenue share. They want something else. Join us to find out from the best of the best. Get in while you can! Keep broadcasting your message "In Communist Poland, a couple ran an underground radio station. They had both been in prison, and

A quick recap of the PhD from this week: * Flip the Narrative * Ordered Chaos * Distributed Knowledge * Automation Frees Up Time for Genuine Connection * The Map is Not the Territory Recently published: * PartnerUP Podcast #74 - The Evolution of Isaac Morehouse - First Principles of Social Capital & Giving First * A Partnership

Introducing PL[X] - the moment partnerships go mainstream The partnerships moment is here. Those in the ecosystem trenches know it. You can feel it in your bones. But not everyone else knows it. And there's not a single conversation that can reach them all. Why? Because partnerships isn’t

Customers need help. But B2B SaaS companies are optimized for building, shipping, and selling great products. They use repeatable, scalable systems and processes. It’s the only way they can survive and scale. They’re not optimized for countless unique support requests from customers. Yes, great CS teams can provide

A quick recap of the PhD from this week: * Keep it Simple * Keep Experimenting * Build Stability in Order to Thrive * Always Be Learning * Ask the Right Questions Recently published: * PartnerUP Podcast #73 - Raining on the Partner Parade - It’s Not All Roses and What To Do About It,

The next First Friday is here! (on the 3rd Thursday) Instead of asking what your partner agencies can do for you, try asking what you can do for your agencies. We're hosting this month's First Friday on September 22, (which is actually a Third Thursday); we'll be exploring what agencies