Want referrals? Build trust first. What holds companies back? The credibility & trust of customers. Most companies can’t send referrals that convert because they have little equity with their customers. Why? Because (most of the time) the people serving their customers have never done the job their customers are trying

Partner enablement is NEVER done. It is a continuous, iterative, ever-changing PROCESS that has no deadline or "done" status. Whether it's your internal teams or your partners, don't think that once you do a lunch & learn that the box is checked. Finished an enablement session? Great, get them added to

A quick recap of the PhD from this week: * Selfish Reasons to Partner * How to Scale Your Nearbound Program * Ecosystem in Surround Sound * Don't Do Partnerships Like This * Partner to Customer Pipeline Recently published: * PartnerUP #100 - Jared Fuller Shares Full Journey, from Scorpions and Casinos to Hubspot and PartnerHacker

A new era is being defined TODAY! Today at noon, we're announcing what's likely to be the biggest news in B2B SaaS partnerships for 2023. Outbound drove how companies targeted the market. Inbound drove how companies attracted the market. And now... Nearbound drives how companies partner WITH the market. This

A quick recap of the PhD from this week: * Find Your Zone of Genius * Help Partners Grow in 2023 * Everything's Better With Partners * Partner Led Everything * PartnerHacker Turns One Recently published: * PartnerUp #97: PartnerUp After Dark with Jared & Isaac - Experience Gets Exhausted * Acquire Partners with Boopos to Help Acquisitions

Use partnerships to do everything better Living in your zone of genius is about doing things that have amplified effects that help everyone. The best partnerships layer value on top of value so each activity has outsized leverage. When one of your vendors also becomes a tech partner with whom

A quick recap of the PhD from this week: * Time to Play a New Game * You Don't Have to be a Genius to Win * What Do Your Partners Really Want? * It's the Customer, Stupid * Godmode Enabled Recently published: * PartnerUp #96 - Partner Led VC & Packaged Service Secrets - Launch of

Be curious; ask your partners what they want Partnering starts with understanding who you want to partner with and what's most important to their business. Partnering isn't just about your joint customers. It's a common mistake to focus just on your joint customer. But that's just table stakes. You better

The most valuable real estate on the internet (The Zoom Meeting UI) is now filled with partner logos BY DEFAULT If you've opened Zoom recently, you'll have noticed the partner logos that show up onscreen. With the average worker spending 21.5 hrs per week on Zoom, that makes this