Everyone wants to fly First Class - including your partners Your partners won't remember the stats about how your service performs 20% better than your competition. But they will remember how you made them feel. Partners don’t need to do a side-by-side feature comparison. They need a premium experience.

I love how the partnership movement is taking off! I feel so lucky to be connected to so many great people. But there's a dark side to the explosion of partnership’s popularity. Our ears (and the ears of our executives) are perked up to the promises of partner sourced