They said they wanted to partner, then ghosted after agreeing.
In 2017, I was doing hundreds of customer development calls. There was a common problem with partners joining programs and doing nothing.
The typical response from a partner manager was to babysit.
They’d keep checking in, chasing down, sending
You can let out a big sigh of relief. I’m about to release some tension:
The kind of behavior you strive to exhibit in your personal life turns out to be more effective in business too.
I know, a lot of us don’t feel like this is true,
Don't ask your partners to do something for you first. Do something for them.
The typical partner program pitch goes something like this:
1. Apply or make initial contact to become a partner
2. Do something for us
3. Now we accept you and list you on our site