Deliver value to stay relevant Oof. Trust is at an all-time low 😥. Buyers & sellers alike have been burned 🔥. Instead of the tips, tricks, and hacks... Start having authentic deep discussions about business. So much info is available; come prepared with research. There's no reason not to show up with at

Build the partnership pillar 💪 If you don't build a strong Partnership pillar alongside Marketing and Sales, your entire go-to-market is at risk of crumbling. Why would anyone think that they are stronger by themselves than with the help of an entire partner ecosystem? Thanks for contributing to this section of

Find out what your partners want People buy from people. This means that you need to put in the effort to understand how to reach the people you want to reach in a way that they want to be reached. It's hard to reach people without forcing it, and without

Beware of the give/get paradox It's natural to think that for every referral you send a partner, you should get one back. Or, for every co-marketing campaign you bring a partner into, your partners will ask you to participate in one of theirs. But if you dive deeper, that

Cory Snyder, VP of Partnerships at Sendoso, came into the company a year ago with one goal in mind: to enhance Sendoso’s partner program and give each of his partners the first-class experience they’d been promised. I've been in partnerships for a long time. You say a lot

"Let me know how I can help." Not a helpful networking question. 95% of the time, it results in no action, but getting specific boosts it greatly. Try this instead: "What would make for a good referral from me to you?" Now you can show value. Have actionable specifics. Don't

Build a community I hate to break it to you, but your partner program can fall apart at any moment. If every partner operates in isolation, it's easy for them to drop or switch to a competitor. Smart partner pros build an ecosystem & community around their partner program. If you

Find out who your buyer trusts A good Nearbound strategy starts with a question: Who does my buyer trust? Who (that doesn't work at my company) are buyers influenced by? The next questions are things like: * How do I find them? * How do I connect with them? * How do I

In today's newsletter you'll find: * 3 prompts to spur your creativity * 3 of the most relevant topics in the ecosystem * A short article on niching down to scale faster. Writer's block, begone! Don’t reach out to partners without doing THIS first: This is what I’d do if a