Co-Selling is a journey, not a destination It does not start with the referral. It does not end with the referral. It's about nurturing long-lasting, symbiotic partnerships. It's about keeping partners involved, engaged, and excited. and Co-selling is not a transaction. It's just one
Learn to speak your partner's love language I've sent thousands of emails to partners. Many of those sucked and never got replies. Most of my emails were too long and contained way too many links & attachments. Hardly anyone read them. Nobody remembered them. Don'
Get laser-focused on solving problems Successful partnerships don't just address every problem, but rather, they are laser-focused on solving significant, meaningful issues. Partnerships are not to be taken lightly — they consume time, resources, and effort. They require negotiation, integration, collaborative marketing, and often extensive onboarding and enablement. If
Do you feel like a conductor? 🥁📯🎻 Welcome to the world of partner management! 🎵🌍 Knowing WHO to engage, WHEN and HOW is not just a skill—it's our revenue rhythm! 💰🥁 You can't strum every string at once. Prioritizing partners that harmonize with your goals and engaging them
If you want growth, make sure to stretch Structured, tech-enabled processes are the cornerstone for scaling partner-led growth. But there's a secret ingredient - adaptability! Embrace the art of flexibility. Don't be afraid to bend the rules and make exceptions. You'll ignite growth, and
Get alignment In Sales, there are plenty of frameworks to guide sellers, like MEDDIC and BANT. Been playing around with that idea for partners. PARTNER: P: Pain Points - Identify the key pain points that the potential partnership will address for both parties. This can be anything from expanding market
Food for thought When it comes to partnerships in SaaS, it's crucial to understand the type of collaboration you're entering. Classifying your partners as candy, vitamins, or painkillers can help maximize potential and achieve long-lasting success: 🍭 Candy partnerships: These collaborations create buzz and excitement through activities