Customers are like Frodo, sellers need to be Sam I don’t want to say they're climbing Mount Doom, but B2B buyers are definitely carrying a lot of weight right now. The economy is forcing leadership to cut budgets, time, and even employees, leaving those left to stagger uphill to

Successful partnerships are always the result of successful negotiations. Want to know the number one rule in negotiations? One, simple word. Listen.

In a recent conversation with Aaron McGarry from Qualtrics, Isaac mentioned something he’s hearing a lot: “Don’t experienced salespeople tap into people & buyers trust for intelligence and influence?”

B2B makes everything so damn difficult Like way. too. hard. But here is what partnerships are all about: Adding value to the customer. That's what it all comes down to. As Sunir Shah of AppBind has said time and again: The only reason we partner is because customers demand it.