Nearbound builds leverage Nearbound helps you leverage partnerships to drive revenue. Let's take gardening as an example: 👨🌾 Leadership wants to plant a garden, aka — they want to build a partner ecosystem. They have to decide exactly what (and how much) they want to get out of it and hold teams
👂 Hear me out… If your partners are underperforming or unengaged, it’s probably your fault. If you're not engaging your partners, it's on you to get them engaged. So, fix your onboarding approach, fix your enablement strategy, and provide a path to value. AKA – it’s you, not them. 🤝 Nearbound
Nearbound isn't complicated. It's the oldest GTM strategy in the book. It's something that even your Grandma can understand. I explained it to my grandma, and she completely understood. 👵 Here's an example of how I think about Nearbound: A street vendor named Joe is selling handbags. He approaches you while
Work with WHO your customers trust Happy customers are the ones getting the most value from your software 😀. But how do you ensure the customer is enabled enough to do this 🤔? EDUCATION. 🧠 No, I’m not just talking about stellar Customer Success Teams. I’m not just talking about great
Time to take the partner pill 💊 Sourced revenue won’t come from a department. It will come from all departments partnering up. As partner pros, we need to help our marketers, sellers, and success peeps do the job they are already doing, but help them use the partner lever. Help
What is Nearbound go-to-market? * learn who your buyers trust * partner with them * surround buyers with those partners at every stage Those three bullets seem simple. But this is actually an incredible shift across Sales, Marketing, and Success Departments. Outbound and Inbound can't operate as isolated processes with ever-diminishing returns if
Give first You wouldn’t start a friendship by giving somebody a one-pager. Why start your partnerships that way? Start by asking questions and trying to understand your partner's needs. Show you are interested in your partner by giving them something that they actually want. Then follow up with relevant
I get to (virtually) rub elbows with some of the coolest and brightest minds in partnerships. Here’s how they’ve helped me be better at my job.