PartnerHacker Daily #336: It's On You
👂 Hear me out…
If your partners are underperforming or unengaged, it’s probably your fault.
If you're not engaging your partners, it's on you to get them engaged.
So, fix your onboarding approach, fix your enablement strategy, and provide a path to value.
AKA – it’s you, not them.
🤝 Nearbound