Partnerships tragedy or pity party? Stewart Wesley brought up a scary pattern he's seeing in partnerships. He calls it the Partnerships Tragedy. People resonated with the post. But Sunir Shah fired back saying, Let’s diagnose some problems. 1. If your CEO hired you as the one partnership manager, you

Hack your way into partnerships The single biggest thing working against partner managers is that leadership teams don't know anything about partnerships... like at all. Stop waiting for them to understand. Stop waiting for resources. Stop asking for permission. These things will never come, and there is a decent chance

The PartnerHacker Principles are the principles we live by. Rather than having a fluffy mission statement, we prefer to outline the principles we practice day-to-day. They form the foundation on which we navigate the partnership ecosystem. I met up with Stewart Wesley of PartnerPage to talk about the PartnerHacker principle:

There's no place like partnerships The most promising ecosystem in SaaS is the partnerships ecosystem. Why? The partnerships ecosystem is: * The most helpful. * The most genuine. * The fastest growing. * The most challenging. * The most intellectually stimulating. And, above all else, the one that will make the world a better place

Everyone’s trying to crack the code on how to get more referrals FROM agencies. What better way to do this than for you to prove your value to agencies first? Last week we heard directly from agencies that they prioritize vendor partners that can provide the following: * Timely technical

The give-to-get philosophy is making its way across the partnerships space, and we love to see it. But unless you’re giving something your partner actually cares about, you’re really just using the give-to-get concept to reinforce a one-directional relationship. You need to ask agencies directly: What do you

One of the worst things you can do at the beginning of a partnerships conversation is, after a few minutes of talking about the weather, ask the partner on the other side of Zoom, So, what can we expect from a referrals perspective? This has played out thousands of times,