Take action on partnerships This should keep Partner Managers up at night and jolt them into action. Without active orchestration by a PM [the partnership] quickly grows stale and dissolves when priorities shift."- Franz-Josef Schrepf The clock is ticking after the partnership agreement is signed. It was a big

Activate your partner program to keep them coming back What if your partner program was as addictive as Instagram? At its core, partner activation is simple: Action = Motivation - Friction A motivated partner will cross middle-earth and defeat Sauron's orks for you. I mean... have you ever tried to become

A quick recap of the PhD from this week: * Surround Sound * Don't Go It Alone * Be More than Helpful * Crack the Code * Start with Understanding Recently published: * PartnerUp #109: 6 Do's & Don'ts of Partner Marketing You Can't Ignore Crosspod takeover with Logan Lyles and Jen Spencer * Selling Together #11: Want

Airmeet is leading the charge on driving revenue through Event-led Growth (ELG). It’s part of a Nearbound strategy to use trust and influence to reach customers through the excitement of live, interactive online events. Events aren’t just about growing your list through registration. They allow you to gather

In today's newsletter you'll find: * 3 prompts to spur your creativity * 3 of the most relevant topics in the ecosystem * A short article on niching down to scale faster. Writer's block, begone! Don’t reach out to partners without doing THIS first: This is what I’d do if a

Trust your customer to stay connected to the market In times of need, we turn to those we trust. That includes your customers. Customers that are more interconnected with your partners are more likely to stay your customers. Why? Simple: The support network and chain of value is clear -

I did > I should. In today's newsletter you'll find: * 3 prompts to spur your creativity * 3 of the most relevant topics in the ecosystem * How you can transform your content creation Writer's Block, Begone! Tired of partners not taking action? Try this: Here’s how I helped my {sales/marketing}

Crush your goals in Q2 BDRs - want to know how to hit your # in Q2 with cold email? 🧐 2 weeks ago, I spoke to Maurits Pieper on how his team is crushing it. The answer? Working with partners.🤝 Here's what Maurits described: One SDR was eager to hit their

Write, then post. You never know who will benefit from what you have to say! In today's newsletter you'll find: * 3 prompts to spur your creativity * 3 of the most relevant topics in the ecosystem * Legendary storyteller Andrew Mewborn on Disney's storytelling framework Writer's Block, Begone! I spoke with {#} {role}