A quick recap of the PhD from this week: * Things That Gain from Disorder * Till the Garden * Get Lucky * Creator Economy in B2B * Lessons Learned in Partnerships Recently published: * PartnerUP Podcast #76 - "These are the fun times!" - Jill Rowley Round Two * Data Sharing Can Save Lives * Partners Navigating
Partnership ecosystems are antifragile The fragile wants tranquility, the antifragile grows from disorder... – N.N. Taleb, from Antifragile Unlike machines that break down over time, living systems gain from disorder. When you throw yourself into a new workout, your body gets stronger. Ecosystems are resilient against loss. If healthy and
At SaaStr 2022 we set out on a mission: To learn about the struggles and successes of business teams engaging in partnerships. The result? More success than struggles. Every (EVERY) conversation and interview we had was fueled with excitement around the impact of partnerships. CEOs. VPs of Success, Account Executives,
A quick recap of the PhD from this week: * Little miss - holistic thinking. * Zero to one * A partner angle to everything * It's quantifiable! * Sensemaking minions Recently published: * 069 - Defecting from Direct - Getting Partner Pilled with Chelsea Graham * Crafting a Great Story * Making Them Famous is More Scalable
Properly engaging and enabling a go-to-ecosystem approach will hinge on how well your partner team, and brand, can capture and action current and prospective client attention.