CJ + PartnerStack: B2C and B2B Partner Cos Join Forces

CJ is the largest B2C affiliate marketing ecosystem in the world. They just announced a tech partnership with PartnerStack, a fast-growing B2B partnerships platform.

Check out the announcement from CJ:

CJ on LinkedIn: CJ | Tech Partners
We’re thrilled to welcome PartnerStack to the CJ Strategic Partner family! B2B and B2C ambassador partnerships are hotter than ever—and we’ve teamed up...

PartnerStack co-founder Luke Swanek also provided some context for the partnership:

Luke Swanek on LinkedIn: CJ | Tech Partners
CJ is the world’s largest and most established consumer affiliate marketing #ecosystem, with over $16BN sold annually through their platform. With our...

It's pretty intriguing to see B2C and B2B come together like this, and a trend we expect to continue in a big way.

The lines are blurring. B2B buyers want and expect a B2C experience. That entails nodes of trust and a robust partner ecosystem, not just lead swapping.

Congrats to PartnerStack on an intriguing new frontier!

You've successfully subscribed to PartnerHacker
Great! Next, complete checkout to get full access to all premium content.
Error! Could not sign up. invalid link.
Welcome back! You've successfully signed in.
Error! Could not sign in. Please try again.
Success! Your account is fully activated, you now have access to all content.
Error! Stripe checkout failed.
Success! Your billing info is updated.
Error! Billing info update failed.