In today's newsletter you'll find:
- 3 prompts to spur your creativity
- 3 of the most relevant topics in the ecosystem
- A short article on niching down to scale faster.
Writer's block, begone!
Don’t reach out to partners without doing THIS first:
This is what I’d do if a partner wasn’t engaging:
Here’s how you can increase revenue faster than direct sales:
Hot topics in partnerships
Nearbound isn't a stand-alone GTM motion, it surrounds every other GTM motion. How do partner pros convince leadership?
Channel and Ecosystem partners shouldn't be treated the same. Get Fredrik Mellander's hot take! Do you agree?
Another big company, Bitly, hops on the partnership train and hires a new VP of partnerships. Is this just the beginning?
Niche down, scale faster
Niching down is extremely important to reach the right audience. It informs the language you use, the depth of the content, and where you post. This article has great insights into how you can build this for yourself.
Feeling content with the selection? (see what I did there) 😉
Let me know by replying to this email.
-Will Taylor
P.S. Just post! Not everything needs to go viral!
