Ecosystem Creator Lab #10: Niche Down To Reach The Right Audience

In today's newsletter you'll find:

  • 3 prompts to spur your creativity
  • 3 of the most relevant topics in the ecosystem
  • A short article on niching down to scale faster.

Writer's block, begone!

Don’t reach out to partners without doing THIS first:

This is what I’d do if a partner wasn’t engaging:

Here’s how you can increase revenue faster than direct sales:

Hot topics in partnerships

Nearbound isn't a stand-alone GTM motion, it surrounds every other GTM motion. How do partner pros convince leadership?

Channel and Ecosystem partners shouldn't be treated the same. Get Fredrik Mellander's hot take! Do you agree?

Another big company, Bitly, hops on the partnership train and hires a new VP of partnerships. Is this just the beginning?

Niche down, scale faster

Niching down is extremely important to reach the right audience. It informs the language you use, the depth of the content, and where you post. This article has great insights into how you can build this for yourself.

Feeling content with the selection? (see what I did there) 😉

Let me know by replying to this email.

-Will Taylor

P.S. Just post! Not everything needs to go viral!

You've successfully subscribed to PartnerHacker
Great! Next, complete checkout to get full access to all premium content.
Error! Could not sign up. invalid link.
Welcome back! You've successfully signed in.
Error! Could not sign in. Please try again.
Success! Your account is fully activated, you now have access to all content.
Error! Stripe checkout failed.
Success! Your billing info is updated.
Error! Billing info update failed.