As a new SaaS company, how do you break through the noise and rise above the fold? You use the power of the partner ecosystem, of course.
HubSpot recently invested in hapily, an app studio that extends the power of HubSpot's CRM.
It's a win-win for both companies. Each company focuses on what they do best. Instead of spreading themselves thin – HubSpot can focus on maintaining its core application while app creators like hapily creatively extend the use case of HubSpot's core CRM.
hapily solves HubSpots growing customer demands
We spoke with hapily's CEO and confounder, Connor Jeffers, about the strategic investment. Jeffers emphasized the need to help HubSpot solve solutions for their service partners.
For example, one of hapily's apps, Zaybra, allows customers to integrate Stripe data into HubSpot. This allows service companies to manage subscriptions without ever leaving HubSpot's CRM.
Use the ecosystem to your advantage
Scott Brinker of HubSpot was enthusiastic about the investment in hapily. By working to solve customer problems within the HubSpot ecosystem, Hubspot can leverage the specialization of niche app developers.
Rather than HubSpot solving every customer pain point, it can focus on its core product while allowing an ecosystem of apps to thrive on its platform.
Partnering up means more opportunities for HubSpot
The more developers who build on HubSpot, the more opportunities that arrive. By creating a welcoming environment for devs to build their apps, HubSpot increases its luck surface.
Through investing in apps through HubSpot's App Accelerator Program, they create a supportive environment where serendipity and new ideas can flourish.