In 2 minutes MAX you’ll read:
→ Arthur Castillo, Dark Social & Evangelism at Chili Piper, unpack evangelism
→ 3 tips to partner with influencers in 2023
→ A quick musing on evangelism in the market
Sell the problem
As an evangelist, you’re really selling the problem. You’re educating the market on the problem. The best evangelists are your customers.
- Arthur Castillo, Dark Social & Evangelism at Chili Piper
Partnering with influencers in 2023
- Craft a better-together story with influencers by focusing on mutual value.
Ideally, the influencers you collaborate with are people who have sat in the seat of your buyer. Prioritize the story influencers can tell your audience over their follower count.
- See and treat influencers as true partners in a mutually valuable exchange.
You’re not using influencers. You’re partnering with them.
- Connect influencers with your audience.
To be effective, you have to speak to your buyers in the ways and places they want to be spoken to. Don't be afraid to step outside of standard packages and industry playbooks.
Watch the full episode
How the heck is dark social and evangelism making their way into actual job titles in B2B? I’ve been having conversations with more and more of my network on LinkedIn and they’re asking, “How do we tap into an evangelist?”
Whether it’s traditional employee advocacy, an influencer, or an affiliate marketer it’s becoming commonplace. I think we're all still trying to figure out the details: what it means, how roles are measured, the impact these roles have, and the role evangelists play in marketing.
I'm most interested in the conversation and opportunities a role like this opens up for companies to partner and work together.
(Share your thoughts on LinkedIn!)