Marketing Together #5: Creators Are Your Cheat Code

Hey Market[ers]!

Welcome to the Market[ing] Together podcast!

I'm so glad you're here.

In the next 2 minutes, you’ll learn:

→ The different models of influencer marketing

→ Why it's important to put the creator first

→ How to use content creators to get closer to your customer

Embrace the creative mindset

I think we have to change our mindset, and put the creators first. And if we embrace the creators, and become an engine that empowers creators, you learn more about their audience, you help them pick the right topics, and you help them produce content that is relevant and personal. – Nick Bennett of Airmeet

How to work with creators to build trust and influence

  1. Invite creators into your brainstorming process to drive ideas for content creation within your org.
  2. Invite content creators to collaborate internally with you on content.
  3. Find a creative way to incentivize creators. It doesn't have to be all about money. Many creators just want the opportunity to collaborate with other creators.
  4. Bring creators in-house. Create a program for new creators to get mentoring by senior creators.

Watch or listen to the full episode

Watch above on YouTube, or subscribe on your favorite app: Email | Apple | Spotify | Google | Pocketcasts | RSS

Market musings

Working with content creators isn't just about paying a creator and getting a UTM link.

The space has evolved to the point where creators are truly excited to work together with your team if given the opportunity.

Nick Bennett reminds us that creators often have a better vision of how customers view and use our product than we do. He encourages us not to put too many guardrails around content creation.

By putting creators first, you allow their creativity to flourish and bring new value to the table. In exchange, B2B brands get to build trust and influence with their customers.

(What do you think? Share your thoughts on LinkedIn and tag me!)

Until next time!

-Logan Lyles

P.S. Share the episode with your teammates and stakeholders!

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