Marketing Together #13: 5 Steps to Webinars that Don't Suck

Hey Marketers!

In today's episode, you’ll learn:

→ How to combine pre-recorded content with a live event

→ Creative ways to engage attendees post event

→ How to make webinars mutually beneficial events for partners and attendees

Webinar is coming meme

Engage webinar attendees

A very powerful part of webinars is the ability to have some sort of interaction. A lot of my success has been tied to my ability to get people to ask questions. By having your webinar in someone's local timezone, you get more people that are able to show up live and engage in that capacity. – Casey Hill, Head of Growth at Bonjoro

How to host webinars that don't suck

  1. Host the same webinar in multiple timezones
  2. Interact with your attendees
  3. Reduce stress by using some pre-recorded content
  4. Focus on keystone beliefs – what do you believe that others don't
  5. Don't overpromise – be open with your partners about how many people you can bring to the webinar.
  6. People want stories – grab their attention with a compelling story
  7. Understand why people show up
  8. Send every person who asks a question a personal follow-up video

Watch or listen to the full episode

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Market musings

What's the first thing that comes to mind when you think about webinars? Boring!

Am I right 🤣?

But they don't have to be.

You can turn your webinar into an interactive event by engaging attendees and personalizing the content.

I really resonated with Casey's message. Especially with the idea of sending out personalized videos post-event.

If you do all the hard work of getting people to your event, following up with the most engaged attendees makes sense.

I know for my next event, I'm going to be following Casey's strategy of highlighting keystone beliefs (beliefs that stand out), creating an engaging narrative, and following up with attendees.

But I want to hear what you think. How will you be doing webinars differently in the future?

Share your thoughts on LinkedIn and tag me!)

Until next time!

-Logan Lyles

P.S. If you want to, share the episode with your teammates and stakeholders!

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