Marketing Together #15: New LinkedIn Ad Feature That Changes the Game (for Marketing with Employees)

Hey Marketers!

In today's episode, you’ll learn:

→ How to market together with your employees

→ How to deploy LinkedIn thought leadership ads

→ How to turn your SMEs into thought leaders

The best LinkedIn ads don't look like an ad

Number one, this is going to help humanize your internal thought leaders, and number two it won't look like an ad – the less an ad looks like an ad, the better. – Bryttney Blanken of

Your SMEs are your cheat code for LinkedIn

  • Any employee post can now be sponsored on LinkedIn by your company
  • Use this update to start turning your SMEs into thought leaders
  • Boost your SME's posts to the right people to build traction

Watch or listen to the full episode

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Market Musings

This episode with Bryttney and Tim really got me thinking about the power of people.

A well-known face will always perform better than a brand logo.

The new LinkedIn thought leader ads will allow marketers to capitalize on the power of the people who we work with day-to-day.

By using people's natural inclination to buy from other people, we won't be fighting such an uphill battle.

We'll be able to use a Nearbound approach in our paid marketing efforts.

By surrounding prospects with subject matter experts, you've already got built-in trust.

Maybe your SMEs don't have a ton of followers, but they do have trust and authority. By boosting their posts, you'll be able to use their content to build engagement with your brand.

Am I alone in thinking that this is going to be a massive way to leverage the power of Nearbound?

LMK what you think. Share your thoughts on LinkedIn and tag me!

-Logan Lyles

P.S. If you want to, share the episode with your teammates and stakeholders!

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