Marketing Together #8: The 7-State Jeep Tour That was Partner-Powered

Hey Market[ers]!

Welcome to the Market[ing] Together podcast!

I'm so glad you're here.

In the next 2 minutes, you’ll learn:

→ How to get people involved with content that'll make a splash

→ Why you need to think about content differently

→ How to interrupt the scroll

Be a one-percenter, use video to interrupt the scroll

According to LinkedIn, 1% of people post any kind of text based content. What percentage of that post a video? Maybe 1% of 1%. I think that's the opportunity. – Nick Capozzi, Splice Video

Follow this method to engage your customers

  1. Create content for people you want a relationship with.
  2. Do something (like video) that no one else is doing.
  3. Document the amazing experience your customers have while using your product or service.
  4. Activate your customers. Get in front of them in a new way with video.

Watch or listen to the full episode

Nick Capozzi on the Marketing Together Podcast

Subscribe via: Email | Apple | Spotify | Google | Pocketcasts | RSS

Market musings

Lately, there's been a ton of hype in the marketing world around AI and ChatGPT.

It presents an opportunity to stand out in a world of AI-generated blather.

When you use tools like video, you show your humanity.

People relate to other people. By showing your creativity and individuality, you can cut through the noise.

Everyone has been trying to figure out how to use AI to scale their business. But I think it's time to zig when everyone else is zagging.

Get creative. Post a video that AI can't (at least not yet) in your feed to interrupt the scroll.

Be a one-percenter! Start thinking about how you can market differently.

(What do you think? Share your thoughts on LinkedIn and tag me!)

Until next time!

-Logan Lyles

P.S. If you want to, share the episode with your teammates and stakeholders!

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