Median CAC Skyrockets to $27,000 Per Customer

The GOAT VP of Sales Brendon Cassidy (and current Co-CEO of Cosell) has reported the median CAC for companies with less than $150M in revenue has skyrocketed to $27,000 PER CUSTOMER.

As we’ve previously opined, rising CAC is just one factor precipitating the Era of Partner Ecosystems.

Brendon Cassidy on LinkedIn: Learned today that the median CAC for software/B2B companies from | 61 comments
Learned today that the median CAC for software/B2B companies from $0 - $150 million in revenue is $27,000. Per customer. Man that blew me away.... 61 comments on LinkedIn
Thanks Brendon Cassidy!
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