If you consistently create and share value, customers will come
It sounds so obvious, but it's easy when working on partnerships to get so caught up in the details you forget to think about the customer and what they value.
Create value, leads will follow. Or maybe we can make it even catchier: Out of the weeds and into the leads! (Dad-joke quality phrase there.)
"More customer-focused than the CEO"
Great marketing is give, give, give and then get.
Give people so much that they promote you without being asked.
Pic of the Day
Grow the partner pie!
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