Partnerships = influence without leverage
In partnerships, you're trying to influence others without any leverage.
That can be extremely difficult.
Aleksi Mattlar gave some practical ways to increase your influence as a partner, without having much leverage.
The rise of the super app
A16z’s Connie Chan explains why the rise of the super app is an important trend.
“A Super App is something that mixes and mashes a bunch of seemingly unrelated services together in one application.”
Unified APIs are becoming the new norm in B2B because they bring utility that was never thought possible before.
- Reduce design and dev time
- Allow companies to scale quicker because they focus on growth rather than building out already-existing integrations
- Can automate how you run services and can create cleaner data streams
Read the full article.
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