PartnerHacker Daily #105: Super Apps Are the New Norm

Partnerships = influence without leverage

In partnerships, you're trying to influence others without any leverage.

That can be extremely difficult.

Aleksi Mattlar gave some practical ways to increase your influence as a partner, without having much leverage.

Read the full post

The rise of the super app

A16z’s Connie Chan explains why the rise of the super app is an important trend.

“A Super App is something that mixes and mashes a bunch of seemingly unrelated services together in one application.”

Unified APIs are becoming the new norm in B2B because they bring utility that was never thought possible before.


  • Reduce design and dev time
  • Allow companies to scale quicker because they focus on growth rather than building out already-existing integrations
  • Can automate how you run services and can create cleaner data streams

Read the full article.

Tweet of the Day

Pretty cool example of permissionless marketing. Don't know anything about Outgrow, but love that they didn't wait to ask or get a partnership lined up, they just went out and created this thing for free and tagged Jay in it. (Also, I only scored 5/7 so maybe I need to re-watch his EW22 presentation!)

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