PartnerHacker Daily #11: Marketplaces to the Rescue?

Complexity: friend or foe?

I love ecology for the same reason I love partner ecosystems; because they are counter-intuitive.

Turns out, the more complex and diverse a system is, the more stable it is. Huh.

Does this overthrow the old K.I.S.S. idea? I don't think so. Complexity for its own sake isn't beneficial. But mutual interdependence is more robust than siloes.

I've got more bubbling up on this idea, but I'd love to hear your thoughts!

On failed marketing and marketplaces

A good reminder here:

Dave points out - maybe not on purpose - that the lack of an offer is a powerful reason why B2B needs marketplaces.

Marketers can't distribute offers because there is no infrastructure to manage the transaction offsite with their normal partners.

In my 7 predictions episode of PartnerUp, I said that b2b marketplaces will boom.

The inability to manage offers in B2B is something we see tech companies changing this year.

Monday Meme

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