Customer relationships go both ways
It's easy to get stuck in a funnel mindset and think of customers (or communities if you've been partner-pilled) as something you sell to.
But customers and communities bring so much more than purchasing power to the table. They have feelings about your product. They have ideas. They have pain-points. All of these can create immense value for your product and sales efforts.
Learning to engage in more than just financial transactions with customers is a superpower.
PLG & CLG is like PB & J
Is Product Led Growth + Community Led Growth the must-have approach to win?
In Adam’s PeerSignal Newsletter, he shows that there is a virtuous cycle between community and product in the best PLG companies.
Jill comments on it here. Full article below.
Quote of the Day
“Without a community you’re a commodity.”
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