Customer relationships go both ways
It's easy to get stuck in a funnel mindset and think of customers (or communities if you've been partner-pilled) as something you sell to.
But customers and communities bring so much more than purchasing power to the table. They have feelings about your product. They have ideas. They have pain-points. All of these can create immense value for your product and sales efforts.
Learning to engage in more than just financial transactions with customers is a superpower.
PLG & CLG is like PB & J
Is Product Led Growth + Community Led Growth the must-have approach to win?
Adam Schoenfeld sold his last startup to Drift and Jill Rowley is the queen of social selling. When you see leaders like that talking ecosystem and community, you better pay attention.
In Adam’s PeerSignal Newsletter, he shows that there is a virtuous cycle between community and product in the best PLG companies.
Jill comments on it here. Full article below.
Quote of the Day
“Without a community you’re a commodity.”
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