JTBD and funnels
Some great back and forth last week about the pros and cons of visualizing the customer journey as a funnel.
The tricky part isn't coming up with ways in which the funnel metaphor falls short.
The tricky part is creating something equally as useful in orchestrating your internal operations and KPIs.
Yes, measurability can lead to the Streetlight Effect, but what do you do instead?
I'm open to ideas.
Don't get caught lagging
One of the benefits of writing about a movement is reading about the movement.
And trust me, there's a lot to read. So much so that sometimes our inspiration pond turns into an inspiration ocean and theirs too much to write about.
We have a list of great stuff so long, that sometimes it takes a few weeks before we get it into the PhD.
This one stands the test of time.
Partnerships in the Wild
First Friday event this week!
Don't miss it.
Partnerships is a team game
Share the PhD with your squad!