PartnerHacker Daily #125: Trust and the Doors it Unlocks
First Friday event today!
Grab a drink of choice and join the fun in this live event.
Especially relevant if you're a smaller company or smaller partner team.
SMS basis
Who has more influence: the person you email Monday morning to schedule a meeting with, or the person you text Sunday night with a quick question?
It's a good way to think about being a trusted partner.
Do your partners feel comfy texting you for honest help, feedback, or fun? Or do they feel you're always operating in an official capacity as a rep for your company who needs to get something from each interaction?
Be SMSable with your partners. Be a real person. Care more about their needs than your solutions.
That's how you win. In life and business.
Time to crack open the biology books (again)
In a recent Substack article, I learned the difference between K selected & R selected species.
It's interesting to think about which type your company leans towards.
R-selected are more distributed, more complex, and more resilient. But the gains are also dispersed.
K-selected are more centralized, simpler, and more fragile. But the gains are concentrated.
There's no right/wrong good/bad here. But the model is useful in understanding the strengths and weaknesses of players in your ecosystem.
The article does get a bit technical but is still more than worth a read. Check it out below.
Image of the Day
Share with a fellow human
Let them take their partner pill today.