Quantifiable proof of value
Earlier this month, the First Friday convo on 'How to Land the 'White Whale' with Jared and Kevin proved that genuinely caring about your partners is a great way to land an alliance.
The best way to sell your partners on going all in for a strategic alliance is to prove (with data to back) that their prospects and users are more likely to buy and stay if your product is offered with theirs.
They may be brilliant, but partnering shouldn't require brilliance. Prove your value well enough to make it a no-brainer.
Now some social coverage
Hey check it out. Justin Zimmerman is doing some social coverage for PartnerHacker on everything going on in partnership-land.
Shout out to Justin for being the guy on the ground. Hit him up if you've got stuff to include.
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