PartnerHacker Daily #151: Flip the Narrative

Jared Fuller -

Pssst....First Friday is on Third Thursday this month

Join us as we explore What Agencies Want Thursday, Sept 22 at 2pm ET.

I Got 99 problems opportunities

"What's the biggest problem I am my partners are facing today, and how can I solve it?"

In a recent PartnerUp episode, Jared Fuller talked about inversion as a way to flip the script and get fresh insights and better outcomes with your partners.

He said:

....the biggest problem that we have as an industry is that we lack empathy for where people are and what they think we do...  if you invert that problem, you put the empathy the other way around... instead of starting where we are, we probably need to start where they are.

It's hard to see problems in a new light. Try flipping the script.

WTF is nearbound?

At Catalyst22, Reveal highlighted the importance of leveraging nearbound leads in your partnerships ecosystem.

It's a great concept, and a great way to sell the partner motion to your revenue orgs!

Check out their full post on LinkedIn:

Check out Reveal's full post on finding nearbound leads.

Meme of the Day

Thanks for the meme, Ian from Aircall!

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Knowledge bombs from The PartnerHacker Handbook

Data was the new oil. Until data lost our trust. Now, trust is the new data. – Jared Fuller, CEO at PartnerHacker.com

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