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Houses and software on the frontier
On the frontier of any new economy, people do a lot of things themselves. As those economies deepen, partnerships emerge.
When pioneers build houses, they directly source the wood, stones, and other materials, using just a few pre-made tools they brought with them. But in established cities, there are myriad producers of these materials, collected and used by contractors who work under other contractors. People no longer need to make every small decision. Instead, they can make a few big decisions - mainly which homebuilder they trust to make the small decisions for them.
We're still on the frontier of the software-eaten economy. Pioneering businesses coded up or sourced every part of the product themselves. We're in the early stages of the move to a mature digital economy, where a few big decisions about who to trust replace the small decisions about what tools to use.
Creating trust - being the homebuilder people can count on to make good decisions about materials and designs, or being the material provider homebuilders can rely on - is the most valuable thing at this stage.
When to do it yourself vs. work with someone already doing it?
Speaking of distributing and aggregating decisions, this is a great article to help you think through the pros and cons of building integrations directly into your product vs. letting third party integration tools handle it.
Stat of the Day
58% of survey respondents say partnerships have a positive impact on churn, but 57% also say they can't measure how much impact
Give someone a PhD in partnerships
If there's someone on your team who needs to be partner-pilled, share this newsletter!