Back to the basics
First principles govern all — instead of trying to master 1,000 things, master 10 things, then apply it 1,000 times.
This is systems thinking.
Ground up, bottoms up thinking.
There’s no way you can understand everything, it’s a fool’s errand.
But you can deeply understand the 10-first principles that govern the world around you.
This is partnerships — they are innately complex, like an ecosystem.
But there are first principles that govern how businesses and people interoperate.
This is the way we partner up.
Automation: necessary but not sufficient
Automation is great. It frees up time to connect with others. It is a necessary, but not a sufficient way to grow your partnership ecosystem.
Growing your ecosystem requires more than automation. It requires you to till your garden. You've gotta get your hands dirty.
Automation can trick us into thinking we are doing great things when we're really just spinning our wheels.
Try this instead: connect one-on-one with your partners. Listen. Ask them about their goals. Let them know you are there to help.
And when it comes time to use automation, use it well!

Cool stuff in the partnerships world
- This week - September 28, 2022 from 12 - 3 PM ET class is in session! We’re putting on an educational event in collaboration with Firneo called School of Partnerships: Building, Activating, and Repairing your Program.
- October 7th, 2022 from 2 - 4 PM ET - ROI Meets Purpose. Learn why and how you can give to win.
- November 7 -11, 2022 - PL[X] Summit, the world’s largest B2B SaaS partnerships event ever!
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