Lessons from SaaStr
I went to SaaStr for the first time this year.
The booths were fun. They had cool swag like t-shirts, hats, caricatures, lotteries, and more. The sessions were interesting and insightful.
But none of the above made SaaStr special to me.
The one-on-one conversations did that. Meeting new people and building relationships did that. The five-person dinner at the end of the last night did that.
Genuine conversation is a superpower. Life is connection. Business shouldn't be any different. We can't accomplish as much if we go it alone.
When we partner, we all win together.
Partnerships from zero to one
Will Taylor recently wrote about how to drive partner action.
He breaks down how to enable your partners and shares the tools for partner led growth.
The key to partner enablement, he says, is to,
...avoid overcomplicating the steps you take to launch and sustain your partner enablement strategy. – Will Taylor

Some stuff going down
- October 7th, 2022 from 2 - 4 PM ET - ROI Meets Purpose. Learn why and how you can give to win.
- November 7 -11, 2022 - PL[X] Summit, the world’s largest B2B SaaS partnerships event ever!
- Learn the playbook for building better partnerships by enrolling in Firneo's 8-week partnerships professionals course. Early admission applications are open for the next cohort until Oct 12.
Meme of the Day

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