Trust is the solution
Before MarTech, businesses didn't know if their marketing budget was wasted. They couldn't easily track the return on radio, TV, or print ads. They had to rely on brand and reputation to help sell.
Then, MarTech came along. Businesses could identify and track everything about their marketing budget.
But consumers got tired of being targeted and sold to. They've been overwhelmed with ads.
People make purchases based on trust.
Partnerships done right allow you to build trust with those your customers already trust.
Trusting prospects > cold leads.
Humans, not leads. People, not contacts.
Guerilla marketing gimmick, or genuine movement?
Humanatic had a theatrical protest against inhuman sales processes.
Some of those signs sound like stuff partner pros have been shouting for years! Seems like a move in the right direction.
The interesting thing here is the way Humanatic is offering technological solutions to make selling more human.
I don't think this is a contradiction. The more we learn to harness the power of software, data, and automation the right way, the more we can put humans in the driver's seat, and engage with empathy and genuine connection.
This message appeals for a reason.
Happenings
- Now - Oct 12 - Shave ten years off of your partnerships learning curve by enrolling in Firneo's 8-week partnerships professionals course. Applications are due by October 12 for the upcoming cohort (which starts October 16th).
- October 19 - 21, 2022 - ImpartnerCON - Our CEO Jared Fuller will be speaking.
- November 3, 2022 - Crossbeam Connector Summit
- November 7 -11, 2022 - PL[X] Summit, the world’s largest B2B SaaS partnerships event ever!
Meme of the Day
Share the PhD
Know someone who needs to get their PhD in partnerships? Send ‘em this newsletter.
