PartnerHacker Daily #170: Help Partners Win

My Aha moment with partner enablement

If you’re like me, you might think, “If we can just teach the enablement recipe step by step, the partners will be cooking in no time.”

My "aha" moment in partnerships arrived when I realized that the biggest mistake I was making was presenting information rather than speaking the same language as the partner.

The information was being taught, but it was not speaking to the core spark, the core need, present in the partner.

Many partnership professionals make this same mistake, misinterpreting enablement for teaching, but it is much more nuanced than that. If there is one thing I wish I had known about enablement and engagement, it is that enablement is more like sales than teaching.

If you want to drive partner engagement, you've got to master this.


Brianna Chapman shares partnership tips and tricks in her 2 minutes videos on LinkedIn. Last week, she shared the importance of tweaking your communications strategy with sales heading into the busiest time of the year.

Screenshot of Brianna Chapman's linked in 2 min video tips
Brianna Chapman sharing partnership tips on LinkedIn.

Happenings in the partnerships world

Quote of the Day

Quote from Mark Cuban: Business happens over years and years. Value is measure in total upside of a busines relationship, not by how much you squeezed out in any one deal.

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