PartnerHacker Daily #196: Curiosity, Courage, and Conviction

Start with curiosity

For partnerships to work, you need to be curious. You need to understand what your partner's customers want.

When you understand what your partner's customers want, then you must act with courage to move in that direction. As you set the virtuous flywheel in motion, you see the rewards of your efforts.

You move from curiosity, to courage, to conviction that partnerships are the path forward.

Partnerships: pillar or foundation?

There was some great back and forth in the comments on Rob Rebholz's recent LinkedIn post about partnerships and whether they are a pillar or a foundation of your business.

Rob's original image showed partnerships as a pillar, but some commenters such as Jared Fuller and Allan Adler suggested that partnerships needed to be located in the foundation, which led Rob to modify his original image.

Rob Rebholz's LinkedIn post on partnerships.
Click the image to view Rob's LinkedIn post.


  • SaaS Connect - UK – Thu, 17 November – Join the FIRST SaaS Connect UK. They'll be kicking things off with a panel discussion held by the top leaders in SaaS Partnerships!

Meme of the Day

partnership revenue meme
Thanks for the meme Jessie Shipman!

PL[X] moments

Andrew Gazdecki explains how to get your startup acquired with a partner network
Last week, at PL[X] Andrew Gazdecki explained how to get your startup acquired with a partner network. View the replay here.

Share the PhD

Know someone who needs to get their PhD in partnerships? Send ‘em this newsletter.

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