PhD

PartnerHacker Daily #20: Smart Sandcastles

Shovel, pail, and molds in hand, you'd dream of building a grand sandcastle with moats and bridges. In your mind, you'd see this... But in reality, you'd create this... Why is that? Maybe it had nothing to do with your skill-level or potential. Maybe it was your strategy.

Join us at SaaS Connect April 27-28! (You might even see Jared on stage...) Use this link for a $50 discount: Register.


Did you grow up playing in the sand?

Shovel, pail, and molds in hand, you'd dream of building a grand sandcastle with moats and bridges. In your mind, you'd see this...

But in reality, you'd create this...

Why is that?

Maybe it had nothing to do with your skill-level or potential. Maybe it was your strategy.


The BIG INSIGHT of Platform Ecosystems

“It’s not just about playing nicely with other kids in the sandbox. It’s about creating a sandbox where the other kids want to come to build their castles.” - Doug Kessler

Marketplaces, exchanges, app stores, directories, and integrations create a win-win-win scenario for platforms, customers, and app vendors. This means that instead of having one kid with a pail, shovel, and molds, you have a network of kids being drawn to the same location, all benefiting from each other.

It's a smorgasbord of pails, shovels, molds, creativity, manpower, and mutual value.

Sandcastles teach us: If you want to build something impressive, instead of doing it on your own, find a way to make it opportunistic for others to help you.

You want others to help you as a means to helping themselves.

Think about Salesforce’s App Exchange, HubSpot’s App Marketplace, and Slack’s App Directory. Mutual benefit, all-around – platform, customer, vendor.

Read more of the article here.


Picture of the Day

Make sure you pick the right spot to build...

You're already a part of our sandbox

Share the PhD with a friend, and let's see what kind of a sandcastles we can make together.

You've successfully subscribed to PartnerHacker
Great! Next, complete checkout to get full access to all premium content.
Error! Could not sign up. invalid link.
Welcome back! You've successfully signed in.
Error! Could not sign in. Please try again.
Success! Your account is fully activated, you now have access to all content.
Error! Stripe checkout failed.
Success! Your billing info is updated.
Error! Billing info update failed.