Partner led product + product led growth
Companies that build integrations, APIs, and ecosystems first AND build free easy to use/share products for individual users will win the future of B2B SaaS.
It's the combo no one's talking about.
Customers don't just want great products. They want tools that will help them solve their problems.
You won't win customers if you build your product in a silo. You need to make it easy for your products to interoperate with other products.
Make it easy for your customers to use your product with the other tools in their ecosystem. This is the path toward growth.
The PartnerHacker Education Hub is Live!!
Whether you are new to partnerships, or a seasoned pro, these courses will up your game.
Go get your learnin' on. Check it out!
Partnership basics with Jessie Shipman
Jessie shared her circuitous path to partnerships. She learned partnerships along the way through her career path. She went from K-12 teacher, to barista, to IT pro, to partner pro, to entrepreneur.
Jessie dropped a lot of knowledge in this pod and succinctly defined partnerships as:
Check it out:
- Dec 7 - Predictions 2023: Channel vs Ecosystem - Justin Zimmerman, Scott Brinker, and Jay McBain will meet up to discuss their partner predictions for 2023. Join them!
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