Well this seems big
Better get ready, be steady, and build a robust ecosystem of support.
Get back to the foundations
More often than not your audience doesn’t need a step-by-step guide. They need first principles.
I call this the “three C’s.”
1. They need to light the flame of their own curiosity.
2. Spark new courage to push through their own unknown.
3. And conviction that, no matter what lies ahead, they have a fundamentally sound foundation for the infinite curveballs unique to their own time, business, place, and myriad other factors.
I’d rather teach a team how to apply 10 unshakeable principles 10,000 times, than try to teach them 10,000 permutations for how to handle every scenario they may face.
A priori must complement the data-drowned a posteriori world we live in. And passion for your helping your audience unlock true wisdom?
Well, there’s nothing better than that.
Maybe TV has something useful to teach after all (sorry mom!)
During the PL[X] Summit, Nathan Latka kicked of the entire event with a bang.
His presentation talked about the three most engaging formats for telling any story, or creating any content. Weirdly, each of them is the format for popular TV shows.
This stuff is so relevant - and not just to marketers. Anytime you are communicating a narrative or trying to rally people to your vision (ahem, partners!), this structure and these principles apply.
Here's a quick synopsis video we threw together:
Quote of the Day
Partnerships are basically just working with another organization to build something that people want! - Adam Michalski at PL[X]
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