Your partner's partner
The other day, I was asked a question about building a new partner program that needed to significantly increase performance over the course of two years.
Here's what I said:
1) Partner with your partners' partners.
Get intros to their partners. It will be easier to initiate conversations and build rapport when you bring everyone together.
2) Find existing value, then tell a story.
- Your customers <> Their customers
- Your prospects <> Their customers
- Your customers <> Their prospects
After developing a joint value proposition, dive into how that JVP helps them and create a compelling story around that.
3) Test and iterate. Do a debrief after each activity with each partner.
PartnerHacker Ed Hub is LIVE!
The PartnerHacker Education Hub is LIVE!
We partnered up with Firneo, Partnernomics, and SaaSy Sales to bring you the best education in partnerships - all from one convenient place (powered by Partner Fleet).
Whether you are new to partnerships, or a seasoned pro, these courses will up your game.
Check out the latest interview with one of the Profs from the Ed Hub, Mark Brigman, PhD:
All those weird words in one place
Have you ever spent time googling to find out what one of those three-letter acronyms means like ICP, ISV, IPP, JVP? If you need a refresher, check out Kiflo's Glossary for Channel Partnerships.
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